About

My name is Ishan Kulkarni

I graduated IIT Madras in 2021. Since then I've been a Product Manager at CRED. I also had a short stint working with CRED's Strategy & Corporate development team & I'm a CFA Level 3 candidate.

My
Vision

ENABLE PEOPLE, INNOVATION & CAPITAL FOR THE ULTIMATE BETTERMENT OF HUMAN SOCIETY

PROFESSIONAL EXPERIENCE

Initiatives & Impact @ CRED

Feb 2021 - Present

Strategy & Corp dev

CRED

- Scoped a wedge in real estate

- Whitespaces in dining category

- Benefits layer for the most affluent

- Premium classified industry levers

- Outbound remittance market

0.1-1 PMing

Tap & pay

- Upped market share up by 200 bps

- Created AoP / roadmap from scratch

- Planning Re-GTM for baseline shift

- Adoptions baseline shifted to 1.6X

1-10 PMing

Scan & pay

- 1.6X growth in IPL '24 UPI Campaign

- 1.4X increase in new user activation

- 1.3X boost in CC on UPI adoptions

10-100 PMing

Cards Management

- 12% cost reduction with incentive model

- 2% MoM retention bump with rewards

- 1% MoM retention gain w. mark as paid

- 3% revenue increase by X-selling Max

LIFE

“I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.. I wanted to live deep and suck out all the marrow of life, to live so sturdily and Spartan-like as to put to rout all that was not life, to drive life into a corner, and reduce it to its lowest terms...”

Henry David Thoreau